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ABOUT THE RIVAL

what is the rival?

Wisconsin is a dairy state. It's a beer state, a corn state, a football state and a Badger state. As UW-Madison students know, it's also a Forward state. The students here have the most noble of ambitions--we study stem cells, analyze social movements, mold influential artists, raise agriculture standards, and even produce world-class ice cream.

We've got it all, but what we needed in order to speak both within and outside of our beloved campus was a new voice. Badgers were missing a down-to-earth, nitty-gritty outlet to speak our truths. This is the environment we hope to provide by bringing The Rival to Wisconsin.

We want to raise our hand in the sea of college publications, and start conversations about what we actually care about. We want to tell stories and offer voices for people and topics that go unnoticed.

Not everything we write will be breaking news, and you will occasionally disagree. That's alright. We're just looking to start a conversation and be a trustworthy new voice.

Thank you for being the most important part of our mission.

our mission

In the past decade, student news has been reduced to listicles, resume-builders, and click-bait.

Most for-profit campus news publications aim for clicks and create teams of disconnected writers and editors, many of which are post-grads working from an office building in New York City. And, while traditional publications have sound content, the entire operation is stuck in the past.

We want to change that.

The Rival Solution

We work by the mantra:

“Community, then Content.”

All operational, logistic, and creative decisions are made by the students at each campus. They create their own teams, design their own marketing campaigns, and build their own identity on campus.

This means that students are free to pursue and write about their passions and interests without interference from any institution.

How does it work?

While each school is united under The Rival’s name, they all have very different identities.

We provide a state-of-the-art mobile and desktop site customized to the school’s personality, a custom-build content management system that we’ve dubbed “The Newsroom,” extensive training and on-boarding information, and funds for marketing, food, events, and merchandise.

Our story

In March of 2014, we started The Rival at GW with a staff of 10, which quickly grew to 50. In a year, we racked up nearly half a million page views and placed 4th in the largest collegiate business plan competition in the nation.

After doing plenty of research, we realized that the problems we aimed to solve at GW were pervasive across hundreds of college campuses. In Summer of 2015, we began on-boarding new schools, and by November we launched nationwide.


Want To Start The Rival At Your Campus?

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